FAQ

Getting started.​

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CiG's guiding principles

Canadian marketers need a cost-effective solution for scalable, privacy-compliant, efficient consumer prospecting in today’s market.

Simple, Transparent, Subscription-Based Pricing

Out of the box, our subscription plans meet all of your needs with pricing based on number of users. Your subscription can be customized, adding in other data and features to meet your specific marketing needs. Explore our flexible plans or contact our sales team to find the perfect solution for your business

No integration, no hassle—intelligentVIEW is a fully cloud-based platform, ready to empower marketers from day one.

We understand that committing to a new platform like intelligentVIEW can feel like a big step, especially since it’s a unique solution. While we don’t offer a free trial, we provide a 4-month risk-free opt-out period on annual contracts. During this pilot phase, you’ll receive up to 40 hours per month of program and consulting support, ensuring you get the most out of the platform.

To help you get started, we’d be happy to set up a demo using your own data. You’ll receive detailed reports to share with your team and agency partners, giving everyone a clear view of intelligentVIEW’s value.

At CiG, we prioritize your brand’s reputation by adhering to the highest standards of privacy and security compliance. All data we use complies fully with Canadian privacy legislation, and we work closely with our partners to ensure strict adherence to these regulations. Our detailed privacy policy is available [here].

Absolutely. intelligentVIEW is designed to be a collaborative tool, easily shared across teams and agency partners. We strongly encourage you to provide your agency with access—its insights will guide your agency’s creative, strategic planning, and media teams in a data-driven way, ensuring alignment and keeping everyone on the same page for marketing success.

You’ll receive a welcome email with login details on day one, giving you immediate access. Our Quick Start guides and How-To resources help you hit the ground running, while our full onboarding, training, and program support are tailored to your team’s schedule over the next 16 weeks.

Gain full access to 30,000+ consumer attributes and regular updates, delivered in a relational database structure via Snowflake sharing. For a flat fee, supercharge your intelligentVIEW subscription and fuel your advanced analytics with seamless, on-demand data integration.

Yes, intelligentVIEW is fully equipped to work without your customer data. With rich datasets on hundreds of brands, consumer behaviors, expenditures, and demographics, you can easily build custom audiences tailored to your needs.

For those looking to leverage their own data, intelligentVIEW also offers intuitive audience-building tools. These tools enable non-technical users to securely cross-tab your data attributes, creating highly targeted audiences with ease. Whether you’re using our data or yours, intelligentVIEW empowers you to make smarter, data-driven marketing decisions.

intelligentVIEW data

Pre-mover data can be added to your intelligentVIEW platform. It includes:

National address level real-estate listing updates bi-weekly.

Volumes align with home buying cycle, peaking in springtime with +50k.

Yes! You can access all intelligentVIEW raw postal code data to power your own models, and dashboards. This data is available through Snowflake as an add-on to your intelligentVIEW subscription.

Data privacy in intelligentVIEW is maintained through strict adherence to Canadian privacy legislation. All data is anonymized to protect individual identities, and comprehensive documentation for all data sources is compiled and maintained. Additionally, intelligentVIEW ensures that all data partners comply with Canadian privacy standards and can work with you to meet any additional privacy requirements you may have.

Yes, proprietary segments, personas, and customer-based data are easily integrated for either building proprietary audiences through our audience builder technology or for reporting module templates.

New projections are made every quarter, ensuring that you have access to the latest consumer and market data. This frequent updating helps maintain the accuracy and relevance of the consumer insights provided by the platform.

intelligentVIEW handles data discrepancies by cross-validating data from multiple trusted sources. The platform integrates data into a unified ecosystem where statistical relationships between sources are exploited to maintain consistency and robustness. This approach minimizes data discrepancies and ensures that the data provided is reliable and accurate.

Yes! Our data is updated multiple times per year and our process to load data into the intelligentVIEW platform takes a few hours, not months. So, if you’re using intelligentVIEW data in your modeling or dashboards, it is the same data vintage in the intelligentVIEW platform

We offer the following customization options:

Add your own segmentation or personas: Many customers have invested in creating custom personas. Since we don’t use intelligentSEGMENTS to project other data (like media behaviours), integrating your own segmentation is fast and inexpensive.
Profiling using your own data: intelligentVIEW is built on templated configuration files. This means that reporting on any data aggregated to postal code is easily accommodated and accessible only to your team.
Custom Audience Builder: Secure audience-building UI accommodates a view of your proprietary data to allow non-technical users the ability to quickly build custom audiences.

Media activation

The key benefit is that, from the start, you're creating a comprehensive prospecting database that targets high-value prospects across all Canadian households. This approach allows you to focus your efforts and budget on the most valuable prospects while tracking your success against them. Additionally, you're building a long-term prospecting asset that can be leveraged across all marketing channels, both online and offline.

We typically see a digital match rate that approximates the number of households where devices reside. Platform match rates are optimized for ID match and activity factors. If some IDs match but do not meet the platform activity criteria, they will not show up in your estimated audience size.

For example, if you have a million devices in your digital audience size, representing 500,000 households, you can expect to get an estimated audience size of around 500,000-600,000.

intelligentVIEW, with 42 million IDs, has digital addressability for over 93% of Canada’s nearly 17 million households across ~780,000 residential six-digit postal codes.

intelligentVIEW enables digital media activation to a variety of digital platforms:

  • Meta: Connect audiences directly for targeted advertising campaigns on Facebook and Instagram.
  • TikTok: Push audiences for precision targeting on TikTok’s ad platform.
  • Google: Export audiences for programmatic and search ad campaigns.
  • The Trade Desk: Activate audiences across a wide range of programmatic channels.
  • DV360 (Display & Video 360): Target audiences on Google’s programmatic video and display network.

No, intelligentVIEW is a targeting platform with media activation. We’re not a media vendor. Whether you work with a media agency or have in-house media buying capabilities, you'll continue purchasing media the same way you always have. Our platform helps you identify and create custom audiences, which you can then target consistently across various platforms.

No, there is no incremental cost to use intelligentVIEW to push audiences to media platforms.

Audience targeting

Along with more precise targeting, data fees are included in your intelligentVIEW license, so there are no incremental charges on top of your media spend.

Yes, you can use your first-party data to build audiences on intelligentVIEW. Our audience targeting platform allows you to connect your data to tens of thousands of attributes, anonymize it, and then create scalable audiences. You can also build lookalike audiences at scale and push them directly to media vendors, ensuring accurate and compliant targeting across all channels.

Remarketing to OOH audiences, store visitors or event attendees through digital and physical channels is made possible by intelligentVIEW and tracking billions of mobile movements monthly.

Our audience targeting techniques enable:
  • Lookalike targeting
  • Consumer panel targeting
  • Buying intent/trigger data targeting
  • Location targeting
  • Lifestage targeting
  • Competitor intel targeting

Omnichannel marketing

Targeting through intelligentVIEW differs from in-platform tools such as Google and Facebook in two fundamental ways: geographic precision and omnichannel capabilities.

  • Geographic Precision. intelligentVIEW uses six-digit postal codes as geographic identifiers, which provides over 500 times more granularity than the three-digit postal codes (FSAs) used by standard platforms and allows for more accurate targeting of audiences based on specific locations.
  • Omnichannel Capabilities. intelligentVIEW enables true omnichannel targeting, allowing you to target the same audience seamlessly across online and offline channels.

Yes, the audiences created in CiG’s intelligentVIEW are designed to complement those available in standard digital platforms like Google and Facebook. intelligentVIEW enhances existing in-platform targeting by offering more precise targeting via six-digit postal codes to ensure seamless omnichannel media and data activation.

intelligentVIEW is highly scalable and operates on a fixed-cost model with no incremental costs per thousand impressions (CPMs) or media performance costs. This means that you can create and run as many targeted audiences as needed without incurring additional expenses, making it a cost-effective solution for marketers looking to implement large-scale campaigns.

intelligentVIEW provides a match rate that aligns closely with the physical number of households represented in your digital audience size. For example, if your digital audience includes one million devices, representing approximately 500,000 households, you can expect a match rate between 500,000 to 600,000 digital IDs that match in the platform. This high match rate is supported by our extensive coverage of about 40 million devices across 93% of Canadian households, ensuring that you can effectively reach and engage your optimal audience.

There are no comparable products in the Canadian market. Other platforms offer either data, insights, or media activation. intelligentVIEW is the only platform that combines all three. 

intelligentVIEW uses Identifiers for Advertisers (IFAs), which are completely anonymous digital IDs controlled by the end user through their device’s operating system, whether iOS or Android, and ensures that privacy is maintained at all times. All device IDs used by intelligentVIEW are anonymized and encrypted both at rest and during transfer, ensuring that no sensitive data is stored on our clients' systems.

Omnichannel marketing revolutionizes how businesses target prospects and acquire new customers by integrating multiple channels to create a cohesive and unified experience. Here are some key advantages:

Deliver Personalized Experiences: By using insights from our reports, marketers can tailor their messages and promotional offers to suit prospect profiles, enhancing engagement.
Increased Conversion Rates: Omnichannel advertising often leads to higher conversion rates due to its ability to deliver personalized experiences and maintain consistency across the buying journey.
Improved ROAS: Omnichannel advertising maximizes the effectiveness of ad spend by targeting the right audience with the right message at the right time.

Trigger Marketing

We update our data on a quarterly basis, ensuring that users have access to current, actionable insights.

We ensure that data used in intelligentVIEW is handled in a privacy-compliant way by following a robust privacy framework. Key aspects of our approach include:

  1. Privacy-Compliant Data Ecosystem: CiG sources data exclusively from legitimate providers, covering all Canadian households, and ensures compliance with Canadian privacy laws. Our data ecosystem is built to fully adhere to national and provincial regulations.
  2. Anonymized and Aggregated Data: The intelligentVIEW platform uses anonymized and aggregated datasets to protect individual identities while providing valuable audience insights and targeting capabilities. This ensures that no personally identifiable information (PII) is exposed, maintaining full compliance with privacy standards.
  3. Regular Audits and Updates: We conduct regular audits of our data practices to stay aligned with evolving privacy regulations and industry best practices. Consistent updates ensure the platform remains compliant with legal and industry standards.

Whether you use events from your own data or select one of intelligentVIEW’s premium trigger data options, we swiftly integrate this information into intelligentVIEW to meet your campaign requirements. This enables you to quickly convert your trigger data into actionable, addressable audiences across both digital and direct channels.

Think of triggers as events. Events can be driven by activity in your own customer data or you can benefit from events in our premium data sources or partners. 

Our core sources of event triggers are:

  • Premover semi-monthly real estate listings
  • Transunion aggregated consumer credit files
  • Geofenced locations combined with mobile visits