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Frequently Asked Questions 


What is intelligentVIEW? 

intelligentVIEW is a cloud based, on-demand profiling and segmentation tool that interprets postal code level data into customer and market insights reports quickly and easily.


What is an intelligentVIEW insights report? 

Your data interpreted into charts, graphs, pictures and descriptions in a presentation ready format. Reports can be a few pages or over a hundred pages, complete with an interactive table of contents. Learn how to build an insights report here.


Who can use intelligentVIEW? 

Anyone – no need to be technically savvy to run intelligentVIEW reports. You decided how few or many folks have access to the platform. Learn more about our flexible pricing plans here.


Are training and support included?



How long does onboarding take? 

We can have you up and running in a matter of days.


What are the system requirements for intelligentVIEW?

A modern browser like Edge™ or Chrome™ and an internet connection. That’s it!


What data format does intelligentVIEW use?

intelligentVIEW likes postal code data in the form of a comma separated value (.CSV) or excel file best.


What data products can I integrate with intelligentVIEW?

Clients upload custom segmentation, prospecting databases, custom territories and store locations to name a few.  It’s likely that some of your favourite databases are already integrated within the intelligentVIEW platform. Learn more about integrating your data into intelligentVIEW here.


How does CiG protect my privacy?

We understand the importance of protecting personal information. Our privacy policy reflects our commitment to protecting personal information and principles set out in the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL). Learn more about our privacy policy here.


How secure is intelligentVIEW? 

Very. We back up our data regularly and do not house sensitive or personally identifiable information in the platform.



What is an insight? 

An insight is the capacity to gain an accurate and intuitive understanding of a person or thing, that is not obvious, through analyzing information or data.


What is a marketing insight? 

A marketing insight shifts understanding about audiences and markets specifically.


How are marketing insights used in business? 

Marketers and businesses use marketing insights to better understand their audience and markets and inform planning. For example, providing insight into the performance and effectiveness of a program, campaign, or advertisement.


Need more detail? Send us your question.