MARKET SEGMENTATION DATA
intelligentSEGMENTS: Ninety-four built-in personas for detailed insights into Canadian consumers.
As Canada’s population shifts, intelligentSEGMENTS provides marketers with a dynamic Canadian consumer segmentation system, updated three times per year. This system enables precise look-alike targeting and more innovative marketing strategies.
Robust, dynamic Canadian market segmentation system.
94
Distinct Personas
100%
Canadian Households
3x
Yearly Updates
30,000+
Data Variables
Meet Canada’s top three intelligentSEGMENTS
intelligentSEGMENTS, a built-in feature of intelligentVIEW, categorizes all Canadian households into distinct personas using consumer segmentation data, including socio-economics, wealth, ethnicity, education, behaviours, expenditures, and lifestyle insights.
T4 Rural Routes & Pickup Trucks
G2 Studio Apartment Living
K3 - Coffee in Suburbia
“Once we started using intelligentVIEW, we gained many insights and a clear understanding of who Papa John’s consumers actually are, compared to who we thought they were.”
Chris Hannah, Marketing Manager, Papa John’s
Want to know what segments your customers fall into?
Lookalike Counts
Real-time household and digital audience lookalike counts based on target markets.
Opportunity Dashboard
Trade Areas
Visualize and understand the people you are targeting.
Discover your target customers on a deeper level with Insights Reports and intelligentSEGMENTS. These powerful platform features reveal your target groups’ unique characteristics, preferences, and behaviours.
From lifestyle patterns to spending habits, gain a comprehensive understanding to drive more personalized and impactful marketing campaigns.
Clients excelling at data-driven marketing.
