Audience Intelligence Platform

Harness real-time, adaptive insights with intelligentVIEW Insights Reports to drive smarter, data-powered decisions.

Access instant, actionable, data-driven insights with dynamic reports that adjust as you refine your target audience. With an Opportunity Dashboard and real-time audience counts, intelligentVIEW enables faster, more informed decisions that deliver measurable results.
Report Summary
Opportunity
Audience Counts
Digital Social
Digital Activation

Data-driven marketing at your fingertips

Profile, compare, and map target audiences across essential data themes compiled from 30,000+ data attributes.

Demographics

Household details, from income to family structure and ethnicity.

Expenditures

From necessities to discretionary spending, where and how much does your audience spend in key categories?

Lifestyle

Understand audience preferences from sustainability to travel preferences.

Financial Behaviour

What is their net worth? Where do they bank? Where do they get their insurance? And how do they save?

Charitable Giving

What types of charities have they recently supported? How much and how often do they give?

Shopping Behaviour

How much do they spend on groceries compared to clothing? Where do they shop, how often, and what brands do they prefer?

Automotive

How many cars are in the driveway? What brands and types of vehicles do they prefer? How are they financing?

Digital Media

Understand digital media consumption and preferences, from what social platforms they prefer to streaming subscriptions.

Dining Out

Do they grab a quick bite at Tim’s, or do they prefer to sit down at a quick-service casual chain? How often do they eat at a restaurant?

Traditional Media

What audience segments subscribe to magazines, read a local newspaper, or prefer linear TV and radio?

intelligentSEGMENTS

All Canadian households are grouped into 94 distinct personas.
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Competitive Monitoring

Real-time media occurrence, creativity, and share of voice. Add competitor intelligence to your report themes.
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DYNAMIC OPPORTUNITY DASHBOARD

No more guesswork. Actual household and digital counts.

The Opportunity Dashboard instantly shows which intelligentSEGMENTS deliver the greatest potential in a market and where you might scale back efforts.

The audience refinement tool lets you build and filter audiences based on opportunity, markets, and segments.

Your complete insights report, covering media consumption, demographics, and preferred brands, updates in real time as you refine your audience.

intelligentVIEW MAPPING

Mapping opportunity.

Pinpoint your highest-potential clusters with heat maps that zoom down to the household level.

intelligentVIEW’s Google Maps integration, complete with Satellite and Streetview, gives you a familiar, powerful way to visualize consumer and market data exactly where it matters, bringing precision and clarity to your targeting strategy.

COMPARISON REPORTS

Compare customers, stores, and markets.

With intelligentVIEW, you can quickly compare audience profiles side by side across stores, markets, or trade areas.

Enhance your audience segmentation in minutes by identifying lookalike market opportunities and underperforming locations, then grouping similar profiles.

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INSIGHTS FOR EVERYONE

Get everyone marketing from the same playbook.

intelligentVIEW not only fuels marketing success but also creates a shared audience view for advertisers, agencies, and CFOs, supporting across teams and partners.

Shareable Reports

Users can manage and share audience insight reports to keep teams aligned.

Collaborate with Agency Partners.

Allocate seats to your agency and media partners to accelerate planning without technical lift or impact on agency margins.

Why intelligentVIEW

Canada's largest omnichannel prospecting platform.

intelligentVIEW is proudly one-of-its-kind—the only audience insights platform in Canada that seamlessly combines audience intelligence data, insights, and media activation, covering 100% of Canadian households.

Build and refine your ideal target audience, then activate campaigns directly from the audience intelligence platform.

intelligentVIEW is Canada’s ultimate prospecting database—fully actionable across every media channel.

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FAQ

If you don't see an answer to your question, you can send us an email from our contact form.

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No. You can use the audience intelligence platform out of the box—intelligentVIEW profiles markets using 30,000+ attributes and 94 personas. The built-in dataset enables immediate profiling, comparison, and audience segmentation, so you can refine your target audience and see real-time counts and opportunities without bringing any first-party data.

You can deploy to leading digital and programmatic platforms (e.g., Meta, TikTok, DV360, and The Trade Desk) and also run direct mail and OOH, so your campaigns stay consistent across multiple channels as part of your media planning. Our activation partner network is continually expanding, giving you more options to reach your target audience without changing workflows.

New consumer and market projections are made every quarter, ensuring you have access to the most accurate and relevant data available. The reporting engine provides real-time insights with dynamic household and digital counts that adjust instantly as you refine your audience, giving you practical, up-to-the-moment insights for planning.

Yes. You can compare customers, stores, and market profiles side-by-side, then identify high-potential audience segments and lookalikes to drive omnichannel strategies with deeper insights.

Insights Reports combine over 30,000 Canadian consumer and market attributes into easy-to-use profiles of your target audiences. Data themes include demographics, household details, expenditures, lifestyle, financial behaviour, charitable giving, shopping habits, automotive ownership, media consumption, and more. All data is projected to the six-digit postal code level, updated quarterly, and refined in real time as you adjust your audience.

The Opportunity Dashboard instantly identifies the audience segments and markets with the highest potential. It highlights where to focus or scale back so that you can make faster, data-driven marketing decisions. Counts update dynamically as you refine your audience, giving you real-time visibility into potential reach and impact.