Audience Intelligence Platform
Harness real-time, adaptive insights with intelligentVIEW Insights Reports to drive smarter, data-powered decisions.
Data-driven marketing at your fingertips
Profile, compare, and map target audiences across essential data themes compiled from 30,000+ data attributes.
DYNAMIC OPPORTUNITY DASHBOARD
No more guesswork. Actual household and digital counts.
The Opportunity Dashboard instantly shows which intelligentSEGMENTS deliver the greatest potential in a market and where you might scale back efforts.
The audience refinement tool lets you build and filter audiences based on opportunity, markets, and segments.
Your complete insights report, covering media consumption, demographics, and preferred brands, updates in real time as you refine your audience.
intelligentVIEW MAPPING
Mapping opportunity.
Pinpoint your highest-potential clusters with heat maps that zoom down to the household level.
intelligentVIEW’s Google Maps integration, complete with Satellite and Streetview, gives you a familiar, powerful way to visualize consumer and market data exactly where it matters, bringing precision and clarity to your targeting strategy.
COMPARISON REPORTS
Compare customers, stores, and markets.
With intelligentVIEW, you can quickly compare audience profiles side by side across stores, markets, or trade areas.
Enhance your audience segmentation in minutes by identifying lookalike market opportunities and underperforming locations, then grouping similar profiles.
Get everyone marketing from the same playbook.
Why intelligentVIEW
Canada's largest omnichannel prospecting platform.
intelligentVIEW is proudly one-of-its-kind—the only audience insights platform in Canada that seamlessly combines audience intelligence data, insights, and media activation, covering 100% of Canadian households.
Build and refine your ideal target audience, then activate campaigns directly from the audience intelligence platform.
intelligentVIEW is Canada’s ultimate prospecting database—fully actionable across every media channel.
FAQ
If you don't see an answer to your question, you can send us an email from our contact form.
Do I need to upload my customer data to use intelligentVIEW?
What channels can I activate my audiences in?
How current is the data, and do counts update in real time?
Can I compare locations and find lookalike opportunities?
Yes. You can compare customers, stores, and market profiles side-by-side, then identify high-potential audience segments and lookalikes to drive omnichannel strategies with deeper insights.
What kind of data can I expect from intelligentVIEW Insights Reports?
Insights Reports combine over 30,000 Canadian consumer and market attributes into easy-to-use profiles of your target audiences. Data themes include demographics, household details, expenditures, lifestyle, financial behaviour, charitable giving, shopping habits, automotive ownership, media consumption, and more. All data is projected to the six-digit postal code level, updated quarterly, and audience reach counts are refined in real time as you adjust your audience.
What is the Opportunity Dashboard?
Do Canadian consumer data providers offer real-time data streams?
In Canada, the majority of consumer data providers do not offer continuous, live behavioural data streaming as privacy and consent rules restrict such activity. Many datasets are only refreshed annually or every 12–24 months.
By contrast, CiG’s intelligentVIEW operates on top of a privacy-compliant data ecosystem, updated quarterly, enabling marketers to build activation-ready audiences of their next best customers based on the most current Canadian data available.
What are the main sources for Canadian household income data?
The main sources for Canadian household income data come from Statistics Canada, which provides the country’s most reliable and comprehensive income datasets. Key sources include the Canadian Income Survey (CIS), which offers up-to-date annual insights into household and individual income, and the Census of Population, which delivers highly detailed income information at national, regional, and neighbourhood levels.
In addition to these official sources, organizations like TransUnion offer modelled household income estimates based on credit behaviour and geodemographic patterns. While not a substitute for StatCan’s official statistics, TransUnion’s models provide valuable predictive insights used in marketing and segmentation.
intelligentVIEW brings these data sources together by integrating authoritative Census and survey data with modelled income indicators to create rich, actionable audience profiles. This allows users to understand income distribution at a granular level, build precise target segments, and apply these insights directly to marketing, media planning, and customer acquisition strategies.
National real estate listings on housing prices and sales also provide a contributing economic indicator influencing our income projections.
How can I get mailing lists of new homeowners in Calgary?
In Canada, marketers cannot simply buy a public registry of newly purchased homes for direct mailing. Instead, they must rely on data providers that compile property transfer indicators, postal change-of-address signals, utility connect data, and modelled movement behaviour, all under frameworks that remain compliant with Canadian privacy law.
With intelligentVIEW, marketers can accurately identify and target pre- and post-movers based on bi-weekly updated address-level real estate listing information. This approach provides Canada-first, compliance-aligned access to “new mover/new homeowner” audience segments, while respecting the privacy constraints inherent in Canadian consumer-data legislation.