# Consumer Intelligence Group

> Data-driven marketing solutions for Canadian businesses, empowering brands to connect with audiences through insights, strategy, and measurable growth.

**Overview**

CiG delivers marketing solutions tailored for Canadian organizations, with a focus on audience targeting, privacy-conscious data practices, and actionable insights. Our team helps brands improve engagement and acquisition strategies while navigating evolving digital marketing challenges.

**Core Services**

- [Consumer Data Canada](https://consumerig.com/consumer-data-canada.md): Access to high-quality Canadian consumer data for actionable insights.
- [Market Segmentation Data](https://consumerig.com/consumer-data-canada/market-segmentation-data.md): Detailed segmentation to better understand and reach your target markets.
- [Audience Targeting Platform](https://consumerig.com/solutions/audience-targeting-platform.md): Marketing strategies powered by data-driven insights for Canadian businesses.
- [Customer & Market Profiling](https://consumerig.com/solutions/customer-and-market-profiling.md): Comprehensive profiling to identify, understand, and engage target audiences.
- [Audience Intelligence Platform](https://consumerig.com/audience-targeting/audience-intelligence-platform.md): Tools and approaches to reach the right Canadian audiences.
- [Hyperlocal Targeting](https://consumerig.com/hyperlocal-targeting.md): Localized strategies to engage audiences at the neighbourhood level.
- [Omnichannel Marketing Platform](https://consumerig.com/omnichannel-marketing-platform.md): Tools to coordinate messaging and targeting across multiple channels.
- [Privacy-Compliant Targeting](https://consumerig.com/privacy-compliant-targeting.md): Approaches to navigate and adapt to privacy-first digital environments.
- [Trigger Marketing](https://consumerig.com/trigger-marketing.md): Methods to strengthen customer acquisition with data-backed tactics.
- [Growth & Market Expansion](https://consumerig.com/growth-and-market-expansion.md): Insights and tools to support business expansion into new markets.
- [Media Activation](https://consumerig.com/platform/media-activation.md): Campaign execution and activation powered by consumer insights.
- [IntelligentVIEW](https://consumerig.com/platform/intelligentview.md): Advanced analytics and reporting for data-driven decision-making.
- [IntelligentVIEW vs Competitors](https://consumerig.com/platform/intelligentview-vs-competitors.md): A comparison to highlight advantages of IntelligentVIEW.
- [Competitive Monitoring](https://consumerig.com/platform/competitive-monitoring.md): Tools to track and analyze competitor activity and market shifts.

**Services by Industry**

- [Automotive](https://consumerig.com/industry/automotive.md)
- [Financial Data Solutions](https://consumerig.com/industry/financial-data-solutions.md)
- [Not-for-Profits](https://consumerig.com/industry/not-for-profits.md)
- [Restaurants & Retail](https://consumerig.com/industry/restaurants-and-retail.md)
- [Travel & Leisure](https://consumerig.com/industry/travel-and-leisure.md)
- [Telcos](https://consumerig.com/industry/telcos.md)
- [Utilities & Home Services](https://consumerig.com/industry/utilities-and-home-services.md)

**Insights & Resources**

- [Insights Blog](https://consumerig.com/insights-blog.md): Expert articles on marketing strategies, trends, and Canadian market analysis.
- [Papa John's Success Story](https://consumerig.com/industry-insights/papa-johns-success-story.md)
- [40 Million Canadians: Top Population Segments](https://consumerig.com/industry-insights/40-million-canadians-see-the-top-population-segments.md)
- [Case Study: 6% Increase in Sales for Papa John's](https://consumerig.com/insights-blog/case-studies/success-story-6-increase-in-sales-for-papa-johns.md)
- [Why Geography Matters](https://consumerig.com/industry-insights/why-geography-matters.md)
- [40 Million Canadians: Top Segments (Blog)](https://consumerig.com/insights-blog/all-posts/there-are-now-40-million-canadians-see-the-top-segments.md)
- [Is Direct Mail Marketing Effective?](https://consumerig.com/insights-blog/direct-mail/is-direct-mail-marketing-effective.md)
- [Get a Sample Report](https://consumerig.com/get-a-sample-report.md): Access a sample to see how our insights support decision-making.
- [Privacy & Compliance](https://consumerig.com/privacy-and-compliance.md): Learn about our privacy-first data practices.
- [FAQs](https://consumerig.com/faqs.md): Answers to common questions about our services and approach.

**Company Information**

- [About Consumer I.G.](https://consumerig.com/index.md): Learn more about our mission, expertise, and approach.
- [Contact Us](https://consumerig.com/contact-us.md): Connect with our team to discuss tailored marketing solutions.

**Optional Resources**

- [Privacy Policy](https://consumerig.com/privacy-policy.md): Our commitment to protecting your data and information security.

**Key Resources**

- [Consumer Data Canada](https://consumerig.com/consumer-data-canada.md): Access to high-quality Canadian consumer data for actionable insights.
- [Market Segmentation Data](https://consumerig.com/consumer-data-canada/market-segmentation-data.md): Detailed segmentation to better understand and reach your target markets.
- [Audience Targeting Platform](https://consumerig.com/solutions/audience-targeting-platform.md): Marketing strategies powered by data-driven insights for Canadian businesses.
- [Customer & Market Profiling](https://consumerig.com/solutions/customer-and-market-profiling.md): Comprehensive profiling to identify, understand, and engage target audiences.
- [Audience Intelligence Platform](https://consumerig.com/audience-targeting/audience-intelligence-platform.md): Tools and approaches to reach the right Canadian audiences.
- [Hyperlocal Targeting](https://consumerig.com/hyperlocal-targeting.md): Localized strategies to engage audiences at the neighbourhood level.
- [Omnichannel Marketing Platform](https://consumerig.com/omnichannel-marketing-platform.md): Tools to coordinate messaging and targeting across multiple channels.
- [Privacy-Compliant Targeting](https://consumerig.com/privacy-compliant-targeting.md): Approaches to navigate and adapt to privacy-first digital environments.
- [Trigger Marketing](https://consumerig.com/trigger-marketing.md): Methods to strengthen customer acquisition with data-backed tactics.
- [Growth & Market Expansion](https://consumerig.com/growth-and-market-expansion.md): Insights and tools to support business expansion into new markets.
- [Media Activation](https://consumerig.com/platform/media-activation.md): Campaign execution and activation powered by consumer insights.
- [IntelligentVIEW vs Competitors](https://consumerig.com/platform/intelligentview-vs-competitors.md): A comparison to highlight advantages of IntelligentVIEW.
- [Competitive Monitoring](https://consumerig.com/platform/competitive-monitoring.md): Tools to track and analyze competitor activity and market shifts.
- [Automotive](https://consumerig.com/industry/automotive.md)
- [Financial Data Solutions](https://consumerig.com/industry/financial-data-solutions.md)
- [Travel & Leisure](https://consumerig.com/industry/travel-and-leisure.md)
- [Telcos](https://consumerig.com/industry/telcos.md)
- [Utilities & Home Services](https://consumerig.com/industry/utilities-and-home-services.md)
- [Insights Blog](https://consumerig.com/insights-blog.md): Expert articles on marketing strategies, trends, and Canadian market analysis.
- [40 Million Canadians: Top Segments (Blog)](https://consumerig.com/insights-blog/all-posts/there-are-now-40-million-canadians-see-the-top-segments.md)
- [Get a Sample Report](https://consumerig.com/get-a-sample-report.md): Access a sample to see how our insights support decision-making.
- [Privacy & Compliance](https://consumerig.com/privacy-and-compliance.md): Learn about our privacy-first data practices.
- [FAQs](https://consumerig.com/faqs.md): Answers to common questions about our services and approach.
- [Contact Us](https://consumerig.com/contact-us.md): Connect with our team to discuss tailored marketing solutions.
- [70% of Donors Only Give Once: How Insights Help NFPs Retain and Recruit Donors Agency](https://consumerig.com/insights-blog/all-posts/70-of-donors-only-give-once-how-insights-help-nfps-retain-and-recruit-donors.md): Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
- [A Canadian Perspective on Digital Ad Spend Waste](https://consumerig.com/insights-blog/all-posts/canadian-digital-ad-waste-perspective.md): Canadian marketers are wasting up to 40% of their digital ad budgets on redundant targeting and inefficient lower-funnel campaigns. Learn why an audience-first strategy is key to cutting ad waste and driving real growth.
- [A Smarter Approach to Audience Prospecting in Canada: Using the Household as a Key Identifier](https://consumerig.com/insights-blog/all-posts/audience-prospecting.md): Discover how to identify your next best customers with a future-proofed, privacy-compliant identity alternative.
- [Audience Targeting](https://consumerig.com/audience-targeting.md)
- [Beyond Siloed Channels: The Measurable Omnichannel Marketing Benefits for Canadian Brands](https://consumerig.com/insights-blog/all-posts/benefits.md): Discover how true omnichannel marketing delivers measurable benefits for Canadian brands by targeting the exact same audience across all channels.
- [Blog with Left Sidebar](https://consumerig.com/resources-old/insights-blog-holder/blog-with-left-sidebar.md)
- [Blog with Sidebar](https://consumerig.com/blog-with-sidebar-2.md)
- [B2B Content Blog without Sidebar](https://consumerig.com/blog-without-sidebar.md)
- [Building Maximum Addressable Audiences](https://consumerig.com/insights-blog/all-posts/building-maximum-addressable-audiences.md): How CiG's unique approach to data collection and validation builds addressable audiences and empowers ultimate campaign efficacy across media channels.
- [Business News](https://consumerig.com/resources-old/insights-blog-holder/business-news.md)
- [By Industry](https://consumerig.com/industry/by-industry.md)
- [By Need](https://consumerig.com/industry/by-need.md)
- [B2B Content Canadian Advertisers: It's Time to Buy Canadian Media](https://consumerig.com/insights-blog/all-posts/buy-canadian-media.md): Shifting just 40% of U.S. digital spend to Canadian media could help protect our economy, brands, and sovereignty. Will advertisers step up?
- [Canadian Targeting Solutions for Tight Media Budgets](https://consumerig.com/insights-blog/all-posts/canadian-targeting-solutions-for-tight-media-budgets.md): Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
- [B2B Content Careers](https://consumerig.com/resources/careers.md)
- [CiG Launches Latest Audience Builder Tool with Dealertrack Data](https://consumerig.com/insights-blog/all-posts/cig-launches-latest-audience-builder-tool-with-dealertrack-data.md): Enhance your marketing with intelligentVIEW's latest powerful feature.
- [B2B Content CiG Template Guide - CiG](https://consumerig.com/template-guide-2.md)
- [Data](https://consumerig.com/data-2.md)
- [B2B Content Data Marketplaces](https://consumerig.com/insights-blog/all-posts/data-marketplaces.md): Top 10 Reasons to explore cloud-based data marketplaces and how they offer significant opportunities for Canadian marketers.
- [B2B Content Direct Mail vs Digital Marketing: Why Canadian Marketers Shouldn't Choose](https://consumerig.com/insights-blog/all-posts/direct-mail-vs-digital-marketing.md): Stop picking sides. See how direct mail and digital deliver stronger results together through smarter targeting and better ROI.
- [Driving Innovation with CiG's Unique Data Ecosystem](https://consumerig.com/insights-blog/all-posts/driving-innovation-with-cigs-unique-data-ecosystem.md): How we are enhancing and transforming the Canadian data development and licensing model.
- [Elbows Up: A Canadian Perspective on Digital Identity and Trust](https://consumerig.com/insights-blog/all-posts/canadian-perspective-digital-identity.md): Discover how Canadian marketers can embrace privacy-first targeting with intelligentVIEW, built on consent, trust, and transparency.
- [Facebook Campaign Case Study](https://consumerig.com/insights-blog/all-posts/facebook-campaign-case-study.md): A Canadian brand utilizes CiG's consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
- [Financial Services Scale Trigger Based Marketing](https://consumerig.com/insights-blog/all-posts/financial-services-scale-trigger-based-marketing.md): Identifying and reaching Canadian consumers represents an opportunity for Canada's banks and financial services with trigger-based marketing.
- [B2B Content Geotargeting vs Geofencing Explained (+ Benefits for Canadian Marketers)](https://consumerig.com/insights-blog/all-posts/geotargeting-vs-geofencing.md): Reach the right audience with smarter insights. Learn the key differences between geofencing, geotargeting, and audience profiling for Canadian marketers.
- [B2B Content Home](https://consumerig.com.md): Achieve better results in the Canadian market with IntelligentVIEW from Consumer Intelligence Group, a privacy-compliant audience prospecting platform. Reach your ideal customers using data-driven marketing solutions for omnichannel targeting and activation.
- [How Marketers Can Optimize Direct Mail for Omnichannel Success in 2025](https://consumerig.com/insights-blog/all-posts/how-marketers-can-optimize-direct-mail-for-omni-channel-success-in-2024.md): Leverage direct mail to reach audiences with precision, scale, and impact.
- [How Not-for-Profit Marketers Must Pivot to Find Their Next Best Donors in 2025 and Beyond](https://consumerig.com/insights-blog/all-posts/not-for-profit-marketing-pivot.md): Discover how not-for-profits can move from outdated intent-based fundraising to a modern acquisition strategy. Learn the 4 key shifts NFP marketers must make to grow in today's competitive donor landscape.
- [How Targeting with intelligentVIEW is Different (& Improves) What Is Available in Digital Platforms](https://consumerig.com/insights-blog/all-posts/better-audience-targeting-solution.md): Discover how IntelligentVIEW transforms advertising campaigns with six-digit postal code precision, offering over 500 times the geographic accuracy of FSAs.
- [How to Select the Right Audience Insights Platform: intelligentVIEW vs Competitors Agency](https://consumerig.com/insights-blog/all-posts/how-to-select-the-right-audience-insights-platform-intelligentview-vs-competitors.md): Why audience insights and media activation tools top the list of priorities for marketers in 2024.
- [Insights to Keep Your Marketing Strategy on Track](https://consumerig.com/insights-blog/all-posts/insights-to-keep-your-marketing-strategy-on-track.md): intelligentVIEW's actionable insights can target customers and prospects with scalable precision in the lucrative wellness industry.
- [B2B Content intelligentVIEW Agency](https://consumerig.com/platform/intelligentview-2.md): One platform to get the clearest view of your markets and audiences. intelligentVIEW is a game-changer for marketers-a future-proofed prospecting platform that cuts costs by eliminating the need for costly data licenses, labor-intensive analysis, and fragmented media targeting.
- [B2B Content Is Direct Mail Marketing Effective in 2025? New Data on Canada's Most Underrated Acquisition Channel](https://consumerig.com/insights-blog/all-posts/is-direct-mail-marketing-effective.md): Explore why direct mail deserves a place in your omnichannel marketing strategy in 2025 and beyond, and how you can leverage it to find and convert your next best customers.
- [B2B Content Market Segmentation Data 101: What Is It, Types, Use Cases, Examples & More](https://consumerig.com/insights-blog/all-posts/market-segmentation-data.md): Discover how market segmentation data helps Canadian marketers reduce wasted ad spend. Learn about the types, benefits, and use cases of segmentation data, plus how intelligentSEGMENTS' dynamic approach is changing the game.
- [B2B Content Omnichannel Marketing vs Multichannel Marketing (& Why Many Marketers Incorrectly Assume Their Campaigns Are Omnichannel)](https://consumerig.com/insights-blog/all-posts/omnichannel-vs-multichannel-marketing.md): Omnichannel vs multichannel marketing: Learn why using the same audience filters isn't enough and how true audience-first targeting drives better ROI.
- [Partner Insights: BritOn Solutions Group Agency](https://consumerig.com/insights-blog/all-posts/partner-insights-briton-solutions-group.md): One of CiG's greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.

Today, we highlight how intelligentVIEW plays a crucial role in BritOn's toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.
- [B2B Content Plans Agency](https://consumerig.com/plans.md): intelligentVIEW Pricing Plans - A solution for marketing teams of all sizes. Transparent and flexible plans for access to one secure, privacy compliant, omnichannel insights and media activation platform.
- [Powering Top-Line Growth: Why Acquisition Must Be Your Priority Right Now Agency](https://consumerig.com/insights-blog/all-posts/acquisition-must-be-priority.md): In 2025, growth starts with acquisition. Learn how smarter targeting and better data can reduce waste and bring in the right customers.
- [Reaching Addressable Audiences Across Omnichannel Campaigns](https://consumerig.com/insights-blog/all-posts/reaching-addressable-audiences-through-media-channels.md): How intelligentVIEW enables users to precisely target and reach the same addressable audiences across a multitude of advertising channels.
- [B2B Content Resources (NEW)](https://consumerig.com/resources.md): Explore CiG's Resources hub for access our latest insights on Canadian marketing strategy.
- [Segmentation Solutions](https://consumerig.com/insights-blog/all-posts/segmentation-solutions.md): How a flexible audience segmentation system can help marketers better understand the audiences that they want to target.
- [Shopper Data is Driving Profits for Retailers](https://consumerig.com/insights-blog/all-posts/shopper-data-is-driving-profits-for-retailers.md): Tap into the revenue potential of your shopper data to drive profits. One insights platform to drive marketing ROI.
- [Solutions](https://consumerig.com/solutions.md)
- [Success Story: 6% Increase in Sales for Papa John's Agency](https://consumerig.com/insights-blog/all-posts/success-story-6-increase-in-sales-for-papa-johns.md): Pizza is a favourite among Canadians and Papa John's knows this well. As the world's third-largest pizza delivery company, Papa John's has over 200 restaurant locations spread across Canada.
- [Target Market vs Customer Segment: Demystifying the Differences Behind Precision Marketing Terms](https://consumerig.com/insights-blog/all-posts/target-market-customer-segment.md): Target markets vs customer segments vs market segments explained for Canadian marketers. Plus: How intelligentVIEW's audience prospecting platform improves targeting precision and campaign results.
- [The Importance of Market Segmentation (& How Canadian Marketers Can Do It More Effectively)](https://consumerig.com/insights-blog/all-posts/importance-market-segmentation.md): Discover how Canadian marketers can implement effective market segmentation strategies to improve targeting precision, reduce wasted media spend, and drive stronger ROI.
- [B2B Content The Ins and Outs of Canadian Data-Driven Marketing in 2025](https://consumerig.com/insights-blog/all-posts/data-driven-marketing-solutions.md): Discover how Canadian marketers can turn data-driven marketing challenges into opportunities. Learn from real-world examples and explore innovative solutions for optimizing media spend and boosting ROI.
- [B2B Content Trigger Marketing: What Is It & How Can It Help You Identify and Target Your Next Best Customers?](https://consumerig.com/insights-blog/all-posts/trigger-marketing.md): Improve your targeting. intelligentVIEW delivers the trigger marketing data you need to identify high-intent customers across Canada.
- [Want Insights into New Canadians? Here's Why You Need the Latest Data](https://consumerig.com/insights-blog/all-posts/want-insights-into-new-canadians-heres-why-you-need-the-latest-data.md): CiG rolls out a new quarterly data update methodology that delivers more insights than ever.
- [B2B Content What Is Addressable vs Non-Addressable Media? (& How to Make Non-Addressable Media More Effective)](https://consumerig.com/insights-blog/all-posts/addressable-vs-non-addressable-media.md): Discover the difference between addressable vs non-addressable advertising and how Canadians are enhancing the addressability of their campaigns.
- [What Makes CiG's Data Methodology One-of-a-Kind? (Q&A with CiG's CEO, Tim Leys) Agency](https://consumerig.com/insights-blog/all-posts/data-methodology.md): Learn how our unique ecosystem approach and precise data segmentation empower Canadian marketers and advertisers with the most accurate, current, and comprehensive insights for successful campaigns.
- [Why Geographic Targeting Matters for Digital Advertising in 2025](https://consumerig.com/insights-blog/all-posts/why-geographic-targeting-matters-for-digital-advertising.md): IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.
- [Why You Should Use Direct Mail to Enhance Digital Campaigns](https://consumerig.com/insights-blog/media-activation/why-you-should-use-direct-mail-to-enhance-digital-campaigns.md): Direct mail drives results; here's why it is time to add direct mail to your digital campaigns to improve targeting and reach.
- [Win the Battle Against Lead List Fatigue](https://consumerig.com/insights-blog/all-posts/win-the-battle-against-lead-list-fatigue.md): IntelligentVIEW is a marketing insights platform that helps not-for-profits maximize marketing efficiencies and new recruitment programs.
- [Winning in the Canadian Telecom Industry](https://consumerig.com/insights-blog/all-posts/winning-in-the-canadian-telecom-industry.md): intelligentVIEW exclusively offers data modules and technologies that identify both network and customer opportunities for telcos in Canada.