Leveraging data to create personal and relevant content is important in any marketing you do. But never has it been so critical as it is for email marketing.
In 2015, over 205 billion emails were sent and received per day. And this number is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019! To stand out from the crowd to have to grab your customer’s attention quickly with personalized emails.
The 2016 Yesmail Channel Report surveyed nearly 200 retail marketers about how they use customer data in their email strategy. Here are the highlights:
- 61% use customer data to personalize subject lines.
- 42% use it to personalize emails with the recipients’ names.
- 36% use data to tailor email copy.
- 10% don’t personalize brand emails at all.
Check out the full report infographic below to find out the reasons to use data and integrated email marketing.