CiG is proud to be a silver sponsor of the 2014 CMA Analytics Conference on January 29th, 2014. We will be there showing you our new targeting and profiling tools, including Digital Personas and Spotzi. Come by our table to see how we can help you reach your customers.
About the Conference
Today’s unruly market conditions are changing the way that organizations are interacting with their prospects and customers, are driving revenue, and are creating awareness. Even the most established organizations are required to implement more agile business processes and be nimble with their marketing strategies and campaigns.
Progressive organizations recognize that competing in this new paradigm requires them to move away from making decisions based on intuition and adopt a culture of fact-based decision making – at both an enterprise and individual professional level. However, while many take the initial steps to adopt an analytics strategy, just as many struggle to leverage its true power with a solid plan and make it stick. Stakeholders regularly face challenges, from obtaining executive buy-in to silo-ed departmental strategies and mismanaged data.
At this conference you will hear from individuals who have made the pivot of leveraging analytics beyond simple reporting to successfully driving change in their organizations and innovating within their ever-changing market conditions.
With an emphasis on current case study presentations, you will learn how organizations use their data and analytics to make effective decisions and to create an analytics-centric culture, all the while successfully solving the numerous issues that arise when making these organizational shifts.