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The Truth Behind Data Analytics

The Truth Behind Data Analytics

CiG is proud to be the Platinum Sponsor of Scala Network’s Truth Behind Data Analytics Conference on October 30th, 2013.

Our very own Tim Leys, Partner, Sales and Strategy presented on Strategic Insights to Tactical Options: If Analytics isn’t Accessible, what’s the point?

Creating a Personalized Customer Experience is Vital in Today’s Marketing World.

A greater number of organizations are engaging in the strategic analysis of the vast amount of data available to businesses today. Faster processing, innovation and SaaS solutions are now bridging that final gap between the important work done by business analytics and application by the business users.

Tim Leys will present a case study of Strategic Insights to Tactical options. Based on several campaigns, we will take you through the process of identifying key markets and sub-markets, highlighting the differences between these targets, and implementing effective and personalized marketing communications. Learn how to understand your customer data and turn it into actionable insights.

CiG partner and story spinner, Kevin Klein has spent 20 years and counting developing solutions for some of the most prolific marketers in Canada. His out of the box approach to problem solving is well versed in the practical and tactical. Kevin will always make time for an Anthony Bourdain, Farley Mowat or Bob Hunter anecdote. Just ask.

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