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The CMA Direct Marketing Conference

The CMA Direct Marketing Conference

We had the opportunity to exhibit at the CMA Direct Marketing Conference on September 25th, 2013.

The Direct Marketing Conference showcases current and emerging trends in the direct marketing space including what’s new, what’s hot and what’s next.

This year’s Conference focused on what brands are doing to better understand their customers and how these insights impact decisions related to segmentation, offer strategies, marketing communications, channel selection, customer loyalty and more in order to win the hearts, minds and wallets of today’s consumers.

CiG partner and story spinner, Kevin Klein has spent 20 years and counting developing solutions for some of the most prolific marketers in Canada. His out of the box approach to problem solving is well versed in the practical and tactical. Kevin will always make time for an Anthony Bourdain, Farley Mowat or Bob Hunter anecdote. Just ask.

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