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14 Stats That Prove Success in 2017 is Insights Driven

14 Stats That Prove Success in 2017 is Insights Driven

Success in 2017 means shifting tools and talent to free data and share insights across the organization. We’ve collected 14 stats to prove 2017 is insights driven.

Marketers have an ability to be in the future. Watch a futuristic movie with a marketer and they’ll probably say: “Yah, I saw that coming.”

So, making predictions about the upcoming year comes naturally. It’s part tradition, part pre-holiday feast for the Marketer’s brain.

Whether creating your own list or scanning the interwebs for what the industries brightest have in mind, I’ll bet these trends will show up on your screen more than once:

• Real time video

• Mobile first (My personal fav is Adweek’s “Keeping Up With the Phones-es tagline)

• Customer- centric everything

• Data driven insights (A CiG favourite)

Organizations recognize the real value from data comes in the form of accessible, understandable, on-demand customer insights. Not just for marketers, but everyone across the organization.

The 19 Stats That Prove the Power of Data Driven Marketing

Data Driven Reflections of a Tumultuous 2016

Data driven insights are in demand

• The number of data sources actively analyzed by businesses is expected to grow by 83% between 2015 and 2020 (Source)

• 96% of Media and Marketing Executives said they are deeply committed to leveraging audience data to transform their businesses into data-centric companies (Source)

Investment in marketing technology will increase

• 70% of Marketing Executives will spend more on MarTech next year than this year (Source)

• 29% of enterprise level Marketing Execs spend 100K on marketing technology annually (Source)

• 71% of companies currently use marketing automation, and 23% percent plan to get started in 2017 (Source)

• 50% of FI’s worldwide listed enhancing data analytics capabilities as a top strategic priority for 2017 (Source)

Marketers want insights driven solutions

• Today’s marketers spend up to 80% of their time analyzing and interpreting data (Source)

• Nearly two-thirds of marketers say marketing, rather than IT, leads the purchase of marketing tech

• 60% of B2B marketers attributed sales increases of 11-50% to marketing analytics (Source)

• By March 2016, the Marketing Technology Landscape Supergraphic contained 3,874 providers, 4x more than in 2014

There’s more work to be done in 2017

• 43% of eMarketer respondents agreed better integration of existing marketing technology would most improve omnichannel marketing (Source)

• 59% of marketers believe eliminating organizational silos would help derive more value from audience data, reports “The Data-Centric Organization” whitepaper (Source)

• 5% of business leaders are “extremely confident” that internal teams have the right skills and experience to support data-driven initiatives (Source)

• 30% of CMOs will be canned in 2017 because they do not have an array of skills required to achieve a digital transformation of the business (Source)


How busy Marketers use intelligentVIEW automated insights to understand their audience. 

How Enterprise businesses use customer and market insights to inform decision-making across the organization. 


CiG partner and story spinner, Kevin Klein has spent 20 years and counting developing solutions for some of the most prolific marketers in Canada. His out of the box approach to problem solving is well versed in the practical and tactical. Kevin will always make time for an Anthony Bourdain, Farley Mowat or Bob Hunter anecdote. Just ask.