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Personalization: It’s What Canadians Want [Infographic]

Personalization: It’s What Canadians Want [Infographic]

In a previous post about the importance of segmentation we said that segmentation is important because customers want personalized marketing. This infographic highlights the opportunities available for marketers to personalize their offers and what information customers are willing to provide in return.

Personalization Infographic

CiG partner and story spinner, Kevin Klein has spent 20 years and counting developing solutions for some of the most prolific marketers in Canada. His out of the box approach to problem solving is well versed in the practical and tactical. Kevin will always make time for an Anthony Bourdain, Farley Mowat or Bob Hunter anecdote. Just ask.

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