A lot of care and design went into our new website at CiG www.consumerig.com . Since the launch of our new site almost two weeks ago I haven’t used our overview presentation deck when meeting prospective clients. Rather than fire up my laptop and plod through a canned deck, I have been opting to simply go to our website and dynamically walk through our capabilities, use cases and value proposition. I can walk through information on the fly and the presentation becomes much more conversational. From a sales perspective, this is the way a website should work.
Since the site forms my presentation, there is no need to followup by sending a copy of the deck which typically bounces because it is too large. Clients can always go back and reference any of the materials at their leisure.
Prospective clients react favourably to this presentation method and have come back to our site several times to reference materials. They find it a refreshing change over the traditional slide show.
At the end of the day it only matters if your presentation connects with your customers, they see the value and agree to work with you. Out of nine meetings conducted this way it has happened twice in the last two weeks since the site launched. 100% of the meetings progressed to the next stage.
We are very happy with the results of our revamped site. I give much of the credit to our agency, Copper Marketing (www.coppermarketing.ca) for guiding (dragging) us through the process and capturing everything we learned about marketing our business over the last year in the new design.
I am not sure if this is a new trend, but it is new to me and working. I’d like to hear if anyone else finds this approach valuable. Any pitfalls?