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Loyalty Company Uses intelligentVIEW To Partner With National Food Chain

Loyalty Company Uses intelligentVIEW To Partner With National Food Chain
intelligentVIEW Market Opportunity Report

Image source: intelligentVIEW reporting

 

Planet One is a large loyalty rewards program working with restaurants, retailers, entertainment services and other top companies across Canada. They are looking to acquire Chicken R Us – a national fast food chain with hundreds of locations – as a partner.

No Access to Restaurant Customer Data

Planet One aimed to acquire Chicken R Us as a strategic partner in their loyalty program but did not have access to any Chicken R Us customer data.

The Planet One team knew the two companies would be a good fit, but they needed to show Chicken R Us hard data to prove their consumers overlap.

Minutes to insights

intelligentVIEW helped Planet One showcase similarities between their member base and Chicken R Us customers.

  • Planet One created an intelligentVIEW file based on attributes of fast food customers to represent the Chicken R Us customer base.
  • The Planet One Marketing Team used this file to create an intelligentVIEW profile using the Chicken R Us file as the target benchmarked against Planet One membership base data.

The result was a visualized report highlighting the similarities between Planet One members and Chicken R Us customers.

The wrap-up

Key information from the intelligentVIEW report was presented directly in the proposal to Chicken R Us.

Planet One was able to quantify the opportunity with a real dollar value using the market opportunity report, clearly showing that a strategic partnership between the two companies would be a success.

Laura Marshall is a redhead, self-proclaimed geek and Marketing Manager at CiG. She works tireless to develop creative marketing ideas, make things look pretty and generally class up the joint.