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Loyalty Company Uses intelligentVIEW To Partner With National Food Chain

Loyalty Company Uses intelligentVIEW To Partner With National Food Chain
intelligentVIEW Market Opportunity Report

Image source: intelligentVIEW reporting

 

Planet One is a large loyalty rewards program working with restaurants, retailers, entertainment services and other top companies across Canada. They are looking to acquire Chicken R Us – a national fast food chain with hundreds of locations – as a partner.

How to be data driven when you don’t have access to customer data

Planet One aimed to acquire Chicken R Us as a strategic partner in their loyalty program but did not have access to any Chicken R Us customer data.

The Planet One team knew the two companies would be a good fit, but they needed to show Chicken R Us hard data to prove their consumers overlap.

intelligentVIEW’s  20,000+ attributes from North America’s most trust data sources helped Planet One fill the data gap.

intelligentVIEW customer profiling

intelligentVIEW helped Planet One showcase similarities between their member base and Chicken R Us customers. Here’s how:

  • The Planet One Marketing team created an intelligentVIEW file based on attributes of fast food customers to represent the Chicken R Us customer base.
  • The Chicken R Us customer file was used to create an intelligentVIEW customer profile using the Chicken R Us file as the target, benchmarked against the Planet One membership database.

intelligentVIEW produced a fully interpreted, presentation ready report highlighting the similarities between Planet One members and Chicken R Us customers.

Quantify your partnership opportunity

Key information from the intelligentVIEW report was presented directly in the proposal to Chicken R Us.

Planet One was able to quantify the opportunity with a real dollar value using the market opportunity page, which clearly demonstrated that a strategic partnership between the two companies would be a success.

 

Learn more about intelligentVIEW for Marketers.

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Laura Marshall is a redhead, self-proclaimed geek and Marketing Manager at CiG. She works tireless to develop creative marketing ideas, make things look pretty and generally class up the joint.