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Loyalty Company Uses intelligentVIEW To Partner With National Food Chain

Loyalty Company Uses intelligentVIEW To Partner With National Food Chain

Image source: intelligentVIEW reporting

 

Planet One is a large loyalty rewards program working with restaurants, retailers, entertainment services and other top companies across Canada. They are looking to acquire Chicken R Us – a national fast food chain with hundreds of locations – as a partner.

How to be data driven when you don’t have access to customer data

Planet One aimed to acquire Chicken R Us as a strategic partner in their loyalty program but did not have access to any Chicken R Us customer data.

The Planet One team knew the two companies would be a good fit, but they needed to show Chicken R Us hard data to prove their consumers overlap.

intelligentVIEW’s  20,000+ attributes from North America’s most trust data sources helped Planet One fill the data gap.

intelligentVIEW customer profiling

intelligentVIEW helped Planet One showcase similarities between their member base and Chicken R Us customers. Here’s how:

  • The Planet One Marketing team created an intelligentVIEW file based on attributes of fast food customers to represent the Chicken R Us customer base.
  • The Chicken R Us customer file was used to create an intelligentVIEW customer profile using the Chicken R Us file as the target, benchmarked against the Planet One membership database.

intelligentVIEW produced a fully interpreted, presentation ready report highlighting the similarities between Planet One members and Chicken R Us customers.

Quantify your partnership opportunity

Key information from the intelligentVIEW report was presented directly in the proposal to Chicken R Us.

Planet One was able to quantify the opportunity with a real dollar value using the market opportunity page, which clearly demonstrated that a strategic partnership between the two companies would be a success.

 

Learn more about intelligentVIEW for Marketers.

Learn more about intelligentVIEW for Enterprise.

 

 

CiG partner and story spinner, Kevin Klein has spent 20 years and counting developing solutions for some of the most prolific marketers in Canada. His out of the box approach to problem solving is well versed in the practical and tactical. Kevin will always make time for an Anthony Bourdain, Farley Mowat or Bob Hunter anecdote. Just ask.