Image source: intelligentVIEW reporting
Planet One is a large loyalty rewards program working with restaurants, retailers, entertainment services and other top companies across Canada. They are looking to acquire Chicken R Us – a national fast food chain with hundreds of locations – as a partner.
How to be data driven when you don’t have access to customer data
Planet One aimed to acquire Chicken R Us as a strategic partner in their loyalty program but did not have access to any Chicken R Us customer data.
The Planet One team knew the two companies would be a good fit, but they needed to show Chicken R Us hard data to prove their consumers overlap.
intelligentVIEW’s 20,000+ attributes from North America’s most trust data sources helped Planet One fill the data gap.
intelligentVIEW customer profiling
intelligentVIEW helped Planet One showcase similarities between their member base and Chicken R Us customers. Here’s how:
- The Planet One Marketing team created an intelligentVIEW file based on attributes of fast food customers to represent the Chicken R Us customer base.
- The Chicken R Us customer file was used to create an intelligentVIEW customer profile using the Chicken R Us file as the target, benchmarked against the Planet One membership database.
intelligentVIEW produced a fully interpreted, presentation ready report highlighting the similarities between Planet One members and Chicken R Us customers.
Quantify your partnership opportunity
Key information from the intelligentVIEW report was presented directly in the proposal to Chicken R Us.
Planet One was able to quantify the opportunity with a real dollar value using the market opportunity page, which clearly demonstrated that a strategic partnership between the two companies would be a success.