SaaS Profiling and Segmentation
The concept is simple, the benefits are immediate.
No need for costly data licenses, IT involvement and a dedicated team of analysts to run and interpret reports.
intelligentVIEW is a game changer for Enterprise businesses and Marketers, delivering valuable insights in minutes to inform and guide decision making.
The Data
Powered by 20,000+ unique consumer attributes generated from North America’s most trusted and reliable data sources and media properties including:
28 Report Modules and Growing
You decide how broad or specific your intelligentVIEW insights report should be.
To get you started, we always include the following base modules in every report:
1. Demographics* Age, household income, housing, employment characteristics, market penetration.
2. Segmentation* Vital segments within the customer file, penetration of segments and sub-segments.
You choose the additional modules to inform your decision making.
3. Household Spending: Household shopping patterns, child care expenses, spending on groceries, clothing and entertainment.
4. Shopping Habits: Top stores for groceries, clothing, shoes, books, furniture, electronics, and more.
5. Recreation & Lifestyle: Hobbies and activities, sports interests, lottery spending, casino attendance.
6. Telecommunications: Telecommunication service provider, spending habits on home phone, mobile phone, internet.
7. Beverages: Drinking habits, top soft drink and beer brands, frequency of drinking.
8. Restaurants: Dining habits, top restaurants, restaurant spending, restaurant services used.
9. Financial: Habits, savings, debt, investments, preferred financial institution.
10. Automotive: Number of vehicles, type of vehicles owned, automakers by penetration and index, purchase and lease behaviour.
11. Travel: Top vacation destinations, airline and booking preferences, online travel services used.
12. Ethnicity: Ethnic backgrounds, ethnic groups, language spoken, religions.
13. Carrier Walks: Optimized Canada Post Carrier Walk rank report.
14. Digital Personas: Segmentation by online behaviour with internet interests, most commonly visited websites.
15. List & Channel: Actual list counts of top Canadian magazines.
16. Print Media: Newspaper and magazine readership, top magazines read.
17. Broadcast Media: Radio listenership, radio programs, television viewing patterns, top television shows and channels.
18. Energy & Green Opinions: Attitudes towards energy efficient appliances, recycling, public transit.
19-28. Consumer Credit Behaviour — 10 Available Modules: Credit history, payment delays, credit rating, used and unused credit.
Customized views and visualizations to assess and map any market are also available.
Integrating Your Data
CiG’s client success team will work with you to identify the right data to produce relevant insights reporting.
Data examples:
Customer, prospect and market data – Integrated at the postal code level to minimize any privacy or security concerns.
Existing profile and segmentation data – Easily keep Profiles and Segments up to date and relevant without costly data aggregation projects and additional resources.
Risk, pricing, and customer value data – Understand and measure your customer and market value.
Our in-house data management team will look after data cleansing and formatting to ensure a seamless integration into the intelligentVIEW platform.
Contact us to get started today
