Real time competitive media and advertising creative monitoring
New from CiG, intelligentVIEW AdSpot is the premium intelligentVIEW report module delivering real time competitive media monitoring to marketers and advertisers.
Consider our dynamic media landscape, the rise of programmatic and that real-time responsiveness now an expectation. Making informed media buying decisions without the luxury of time or access to competitor activity is a big, time-consuming challenge.
The Consumer Intelligence Group (CiG) solution: intelligentVIEW AdSpot
No more aggregating multiple data sources. No more ad hoc manual advertising monitoring. No more dependence on other teams to provide insights.
It’s all you, baby.
We’ve partnered with AdEase Media Research to track and monitor national media activity in near real time. You can now watch competitor commercials, hear radio spots, view digital ads and flyers through one customizable intelligentVIEW interface.
Marketers use intelligentVIEW AdSpot to:
· Gain a clear view of competitive ad activity, any time you need it.
· Verify campaigns run according to plan.
· Create customizable and shareable reports.
Retailers will appreciate the Collision Report which shows when two or more retailers have the same manufactures products on sale at the same time.
View, listen to, share and track the latest competitive creative activity, available within 24 hours of execution.
- Set up email notifications to alert you when competitor creative is released. Click and view.
- Ad mention a specialty theme, like Christmas or Halloween? Search using Theme Reports.
- Customizable dashboards.
- Search functionality allows you to query data for specific terms mentioned within creative and pull up relevant advertising. Catch competitor copy changes quickly!