CiG is proud to be a silver sponsor of the 2014 Digital Marketing for Financial Services Conference on June 10-11th, 2014.
We will have a booth at the conference showcasing our suite of digital targeting and profiling tools. And Tim Leys, Partner Sales and Strategy, will be speaking with Vic Moschitto, VP, Decision Sciences & Analytics, at Scotiabank on how to harness the power of your data.
Data Avalanche: Determining Your Approach, Framework and Strategy to Make Sense of Your Data – 10:30am, June 10, 2014
Marketers have a wealth of data to deal with, both internal and external. From your CRM to social media to specific campaigns, how can you best extract value from data? Get the step-by-step to:
- Determine what data you have and what you need for your
- Make sense of the data while avoiding paralysis by analysis
- Continuously improve your marketing effectiveness
Align your strategy and resources to extract the most value from your data to grow the bottom line.