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Email Response Rates Increase with Insights-Driven Approach [Infographic]

Email Response Rates Increase with Insights-Driven Approach [Infographic]

Struggling to increase response rates in 2016?

We know the best approach is to use an insights-driven strategy. And to kick off 2016, we decided to prove it.

We spent days pouring over results from over 150 acquisition email campaigns sent by CiG. Analyzing click through and open rates of almost five million emails and evaluating 200 excel charts to look for trends and best practices to share with our clients.

We proved what we already knew – using of intelligentVIEW insights increases email response rates.

On average, campaigns using intelligentVIEW insights had a 3.97% increase in open rates over those that did not.

And on average, campaigns using intelligentVIEW insights had a 10.71% higher open rate over Direct Marketing Association standards!

Along the way, we also found some interesting acquisition email marketing trends in Canada, such as the best months for open rates and click-through-rates (hint – it’s not when you think).

Click here to check out our full interactive infographic to see how CiG’s insights-driven approach is increasing email response rates.

 

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CiG partner and story spinner, Kevin Klein has spent 20 years and counting developing solutions for some of the most prolific marketers in Canada. His out of the box approach to problem solving is well versed in the practical and tactical. Kevin will always make time for an Anthony Bourdain, Farley Mowat or Bob Hunter anecdote. Just ask.