CiG is proud to be an official sponsor of the Data Marketing 2013 Conference on December 9-10, 2013. We will be there showing our revolutionary marketing insights tool – intelligent|view – and our range of targeting and profiling tools.
In today’s data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate. The desire to be data driven requires constant effort from marketers to collect data necessary to make appropriate decisions.
Technology and data enable marketers to deliver communications that are much more relevant through effective micro-segmentation, sentiment analysis, behavior prediction and personalization. However, given the excessive volume and extremely diverse nature of the content, companies are sometimes unsure about how to proceed with their data in order to turn it into actionable insight.