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CiG Launches Next Generation of Marketing Insights Software intelligentVIEW

CiG Launches Next Generation of Marketing Insights Software intelligentVIEW

CiG is excited to announce the launch of the next generation of our marketing insights software intelligentVIEW.

We began development almost a year ago starting with talking to the most important people – our clients. We spent hours with clients and leaders in the marketing community, including representatives from 3 of the top 5 banks and top Canadian not-for-profits, researching how they were using the technology, what they were using it for and what they wanted to use it for. And we learned a lot.

They told us about how their strategy was shifting towards digital marketing. That they needed real time insights to inform all marketing planning – online, offline and corporate strategy. That in order to succeed, they needed to breakdown company silos to get everyone was on the same page quickly.

And we listened. Our dedicated team worked ’round the clock to re-build intelligentVIEW with all the insights Marketers need to understand, find and engage their audiences.

Intuitive DesignI_want_home4

We’ve made intelligentVIEW even easier for Marketers and Agencies to use. With an elegant interface and improved usability it’s more intuitive for users. We’ve simplified the workflow to create reports so you can be more productive.

Built-in Help

Along with the improved interface, we also added a more sophisticated help functionality. Help is built right into the interface with tool tips and sidebars so you can learn as you work. And a more comprehensive help section makes it even easier to learn about software features, how to use them and find new ways to use intelligentVIEW for your planning.

Report Sharingshare reports

intelligentVIEW has two ways to share reports – you can share the full report or a new, summary report. Summary reports let you pick and choose what information you want to share – even with non-users. Now you can use the same report to plan the campaign, brief stakeholders and brief your agency. Improved report sharing helps break down silos across organizations and gets everyone on the same pack quickly.

Improved Reports

intelligentVIEW reports are more robust than ever before. The new shopping report is filled with over 15 pages of insights and new broadcast and print media reports can tell you what your customers are reading and watching. intelligentVIEW’s visualized reports can be used to drive decision making at every step of the marketing process.media report

Need for Speed

intelligentVIEW is faster than ever before. Run full reports in seconds. Process millions of records in minutes. Increased speed means you can spend more time understanding your customers instead of compiling reports.

Built By Marketers

The best part? intelligentVIEW is built by Marketers, for Marketers. In this rapidly changing, data-driven world, successful marketers need insights to understand their audience, develop meaningful programs and connect with customers.

Yet for most, the challenge is accessing the right data, having the right insights tool or in-house resources to interpret the output.

There is a fundamental gap between what marketers need and what is possible. Until now.

intelligentVIEW is the solution.

 

As Senior Product Manager, Karen is CiG’s resident data insights and intelligentVIEW guru. She knows the in’s and out’s of marketing analytics, generating actionable insights and the best burger joints in Toronto.