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Insurer Uses intelligentVIEW For Better Agency Briefs

Insurer Uses intelligentVIEW For Better Agency Briefs

Image source: intelligentVIEW reporting

Understand what customers do outside of your organization

Charles Block Insurance Co. is a large and established insurer. They rely on their agency to develop campaigns and tactical programs that drive customer acquisition strategies. During the agency briefing process, it’s important to articulate the target in an insightful, clear and concise way.

They rely on their agency to develop campaigns and tactical programs that drive customer acquisition strategies. During the agency briefing process, it’s important that the Insurer describes the customer target in a clear and concise way.

Charles Block knows the value of customers who buy their home and car insurance but little else. More information is needed to present the customer target to the agency in an insightful way.

Charles Block and the agency would benefit from knowing:

  1. The size of the opportunity.
  2. Who their targets are in detail: Are there multiple targets? Should they segment their offer?
  3. What media channels to use to reach the target: What TV shows do they watch? What radio stations do they listen to? What newspapers do they read? What are they doing online?

Distinct customer targets emerge at the click of a mouse

Charles Block profiles their best customers to define the target using intelligentVIEW. After uploading customer postal codes, an intelligentVIEW insights report reveals two distinct customer targets:

TARGET A

Presentation ready insights reporting for your agency brief

Almost instantly with intelligentVIEW Charles Block can share their target insights.

The images in the reports make it even easier for their agency to understand the targets and apply the best tactics to target them and achieve their goals.

Learn more about the intelligentVIEW insights platform. 

CiG partner and story spinner, Kevin Klein has spent 20 years and counting developing solutions for some of the most prolific marketers in Canada. His out of the box approach to problem solving is well versed in the practical and tactical. Kevin will always make time for an Anthony Bourdain, Farley Mowat or Bob Hunter anecdote. Just ask.