Consumer Intelligence Group is a marketing technology company founded in 2011 with a basic idea scribbled on the back of a napkin – literally.
There has to be a better way for marketers and companies to access and share marketing and customer insights. Simple, right?
So we built a software, intelligentVIEW, which delivers interpreted, visual insights reporting in seconds.
Then we saw our clients needed access to real time insights to inform all business decision making – product, sales, executives and marketers.
Our dedicated team worked ’round the clock to re-build our software into a SaaS model with new applications, report modules and data partners – intelligentVIEW Insights Platform.
With the support of amazing clients, what started as an idea on the back of a napkin is now a leading provider of insights services in Canada.
Stayed tuned to see where we go next.
A Commitment to Innovation
It started with an idea: to simplify the way marketers access and interpret their data, and put programs into the market.
December 1, 2012Partnered with Ethnic Technologies to include ethnic data such as ethnic background, language and religion in intelligent|view.
November 18, 2012Clients.
June 1, 2012Hired a full-time Marketing Manager to expand and manage our marketing initiatives.
April 1, 2012Company growth.
January 2, 2012Christine Lam joined CiG as Senior Developer Analyst to support our expanding data processing business
November 1, 2011Integrated Equifax Canada’s Neighbourhood View into intelligent|view and consumer|intel giving marketers unprecedented access to consumer credit information.
July 26, 2011Clients.
May 1, 2011Company growth.
April 1, 2011Profiled on the front page of Direct Marketing Magazine with “Analytics for All.”
January 3, 2011Had eight full time staff and grew our staff to include a full-time Business Analyst.
January 2, 2011Launched consumer|intel, Canada’s most comprehensive prospecting database.
October 1, 2010Launched intelligent|view, our web-based market and consumer intelligence tool, removing the barriers of access to analytics for marketers.
August 1, 2010Partnerships with BBM and Manifold Data Mining brought leading consumer insights data to the CiG solution.
July 2, 2010Tanya Rose-Roach, one of Canada’s top list brokers, joined our team to expand our direct response media buying capabilities.
June 1, 2010We formed a partnership with InfoCanada to integrate their insights and list targeting in a new way.
May 1, 2010Opened our doors in downtown Toronto. Sitting on camping chairs and working on lap desks. (The furniture hadn’t even arrived yet.)
Today: A robust suite of marketing insight and targeting tools combined with a full service in house direct media brokerage services delivering a competitive edge to our clients.