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ABOUT US

About CiGWhat Drives Us

Consumer Intelligence Group is a marketing technology company founded in 2011 with a basic idea scribbled on the back of a napkin – literally.

There has to be a better way for marketers and companies to access and share marketing and customer insights. Simple, right?

So we built a software, intelligentVIEW, which delivers interpreted, visual insights reporting in seconds.

Then we saw our clients needed access to real time insights to inform all business decision making – product, sales, executives and marketers.

Our dedicated team worked ’round the clock to re-build our software into a SaaS model with new applications, report modules and data partners – intelligentVIEW Insights Platform.

With the support of amazing clients, what started as an idea on the back of a napkin is now a leading provider of insights services in Canada.

Stayed tuned to see where we go next.

A Commitment to Innovation

It started with an idea: to simplify the way marketers access and interpret their data, and put programs into the market.

  • December 1, 2012

    Partnered with Ethnic Technologies to include ethnic data such as ethnic background, language and religion in intelligent|view.
  • November 18, 2012

    Clients.
  • June 1, 2012

    Hired a full-time Marketing Manager to expand and manage our marketing initiatives.
  • April 1, 2012

    Company growth.
  • January 2, 2012

    Christine Lam joined CiG as Senior Developer Analyst to support our expanding data processing business
  • November 1, 2011

    Integrated Equifax Canada’s Neighbourhood View into intelligent|view  and consumer|intel giving marketers unprecedented access to consumer credit information.
  • July 26, 2011

    Clients.
  • May 1, 2011

    Company growth.
  • April 1, 2011

    Profiled on the front page of Direct Marketing Magazine with “Analytics for All.”
  • January 3, 2011

    Had eight full time staff and grew our staff to include a full-time Business Analyst.
  • January 2, 2011

    Launched consumer|intel, Canada’s most comprehensive prospecting database.
  • October 1, 2010

    Launched intelligent|view, our web-based market and consumer intelligence tool, removing the barriers of access to analytics for marketers.
  • August 1, 2010

    Partnerships with BBM and Manifold Data Mining brought leading consumer insights data to the CiG solution.
  • July 2, 2010

    Tanya Rose-Roach, one of Canada’s top list brokers, joined our team to expand our direct response media buying capabilities.
  • June 1, 2010

    We formed a partnership with InfoCanada to integrate their insights and list targeting in a new way.
  • May 1, 2010

    Opened our doors in downtown Toronto. Sitting on camping chairs and working on lap desks. (The furniture hadn’t even arrived yet.)

 

Today: A robust suite of marketing insight and targeting tools combined with a full service in house direct media brokerage services delivering a competitive edge to our clients.

CiG Data Partners

Quality data sources for Canada and the U.S.