Marketing automation is on the rise. Hubspot, CMO and Entrepreneur have all listed automation as one of their top marketing trends for 2016. And with good reason – 75% of companies using marketing automation see ROI in just 12 months!
When you think about automation you probably think about automating processes like email marketing, lead nurturing, social media and content marketing. But have you ever considered automating your insights process? Insights automation tools like our own intelligentVIEW are revolutionizing the way marketers work. Here are five great reasons why you should automate data insights.
#1 – A Consistent Data Source
A frequent problem for marketers when conducting research is an overabundance of sources to pull insights from. An insights automation tool like intelligentVIEW uses the same data sources for every report. By automating your insights gathering process you are always using the same data source – no matter how many analyses you do.
#2 – A Consistent Data Approach
To err is human. And if you have multiple people handling data analysis chances are they will make a mistake. At the very least, each person will have their own approach to data analysis. Automating data analysis gives you a consistent approach so you can compare reports easily and with confidence.
#3 – Improve Marketing Efficiency
Automation makes finding actionable insights quick and easy. Here’s the normal process – request analysis from data team, wait for reports from data team, spend hours pouring over tables and charts to find the targeting insights you need. With automation you get clear, visualized reports in minutes. That means you spend less time analyzing data and more time creating compelling marketing.
#4 – Reduce Staffing Costs
You don’t need a huge analytics team anymore. With automated insights you can perform the same analysis in minutes rather than days. And marketers can even run reports themselves saving the company thousands of dollars in staffing costs. This makes for a leaner, more agile company.
#5 – Agile Marketing
Automating insights empowers the marketing team to conduct their own data analysis. In turn, this makes for a more agile and self-reliant team. Rather than waiting for other departments for data analysis marketers can quickly and easily create reports and discover actionable insights to guide their planning.